Clarins will market bew lignes of “Porsche Design”
Porsche Design Group and Azarro Perfume have concluded a long term agreement concerning the creation and the fabrication of perfume lignes and male cosmetics under the brand Porsche Design. The group of cosmetics products Clarins will be in charge of commercialisation of this brand. The launch of the first line is for 2008.
Dr. Siegmund Redigier, president of Porsche Design Group declared:”Our masculine range will renforce our portfolio of luxury products and represent an important step for our brand”.
New caskets of perfume for Hugo Boss for Christmas
A large range of perfume’s caskets have been created for Christmas and the holidays of the year end, all for the men. The Boss casket Signature has been created for men “new generation”, modern men who are requiring about their perfume. Let us remind that Boss is first of all the elegance, the modernity, the success, in the daily life and especially the professional life.
The casket Boss Signature, contains some perfume in atomizer 100 ml, and in present is offered a Moisturizing Cream Face Boss Skin of 50 ml. This casket, it is the oriental, rich and sweet fragrance for men safe of them, male, but also sensitive and worried in their appearance. This casket is sold 48.90 Euros in selective distribution. So, you know what to do in order to enchant your men…
Zvonko, the brand new bio brand
Zvonko is the new brand of cosmetic care 100% masculine. In an initiative of environnement protection and substainable developpment, Zvonko has opted for ecological manufacturing processes and natural ingredientsof mineral.
With a natural but elegant look, the range Zvonko will seduce men who are looking for bio. Customers can buy these products on the web site www.lecomptoirdelhomme.com or at the pharmacy Anglaise, 62 avenue des Champs-Elysées 75008 Paris.
ledendeshommes.com, the brand new fashion site!
A new web site is born recently!! Its address is www.ledendeshommes.com. It is one-line sale of natural and organic products (Lavera, Logona, …) and underwear for men. One more competitor for homme-avenue which stays leader on the market.
Head & Shoulders arrives on the field
Since few years, the brand of shampoo Head & Shoulders has developped its products’ range for men. For its new product, the company has decided to take as ambassador of the brand the rugbyman Christophe Dominici, the symbolic player of the french team. He is the symbol of the perfect “gentleman rugbyman”. For this, the brand has decided to modernize itself with a new flask, more modern, more design and more elegant.
Reasons why cosmetics for men are successfull
Since a few years, cosmetics for men is the fashioned new trand. Specialists say that only packaging and names of brand are different from feminine products. One of the first man who understand this brand new concept was Philippe Dumont.
He founded Nickel en 1996 and has anticipated the masculine demand in terms of care of the face and the body. He imagined a range of products with evocative names. Here what he affirms : “nowadays, almost every cosmetics brands have developped masculine range. Our strength? Offer very pointed products. Moreover, being a brand for men allows us to use a language tand a communication that speak to them thats specialized brand cannot afford, prisonners of their picture“, explains Philippe Dumont.
Skeen, a new brand of cosmetics for men arrives in Paris!
Let me start by introducing you this company. Skeen is a French brand created in 2006 by Pedro Garcia Maggi who has worked in cosmetic dermatology in the US, Europe and Asia for more than ten years.
For this project, he enlisted the help of biochemists, dermatologists and pharmacists to produce ultra-effective and optimal tolerance formulas.
While the products are sold in Sephora stores, Skeen opened its first store in Paris, rue des Archives.
Hi everybody!
Welcome on my new blog. You will find a great number of informations about men cosmetics and the marketing and communication actuality. Enjoy…!!
